{"id":84,"date":"2026-08-28T08:59:03","date_gmt":"2026-08-28T11:59:03","guid":{"rendered":"https:\/\/g74.ecdd.academy\/?p=84"},"modified":"2026-09-07T11:52:55","modified_gmt":"2026-09-07T14:52:55","slug":"o-fim-da-pesquisa-do-google","status":"publish","type":"post","link":"https:\/\/g74.ecdd.academy\/?p=84","title":{"rendered":"O fim da pesquisa do Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"84\" class=\"elementor elementor-84\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74ce274 e-con e-atomic-element e-flexbox-base e-74ce274-89593b6 \" data-id=\"74ce274\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"74ce274\">\n    <div class=\"elementor-element elementor-element-1d1b69d e-con e-atomic-element e-flexbox-base e-1d1b69d-6b1d1fd \" data-id=\"1d1b69d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1d1b69d\">\n    \t\t\t<h1 data-interaction-id=\"fc3bf0a\" class=\"e-fc3bf0a-8c184d3 e-heading-base\">O fim da busca do Google <\/h1>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-06f8961 e-con e-atomic-element e-flexbox-base e-e9480a1 \" data-id=\"06f8961\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"06f8961\">\n    \t\t<div class=\"elementor-element elementor-element-1172368 elementor-icon-list--layout-inline elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1172368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">O que mudou...<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ajuda x Vicio...<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#3\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quem lucra...<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conclus\u00e3o<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-6e56116-646bea8 e-paragraph-base\" data-interaction-id=\"6e56116\">Tempo de leitura:  4min<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-931eb1c e-con e-atomic-element e-flexbox-base e-5d9ab7e \" data-id=\"931eb1c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"931eb1c\">\n    <div class=\"elementor-element elementor-element-80c9351 e-con e-atomic-element e-flexbox-base e-80c9351-5a33851 \" data-id=\"80c9351\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"80c9351\">\n    <div class=\"elementor-element elementor-element-3cac54f e-con e-atomic-element e-flexbox-base e-3cac54f-b70947f \" data-id=\"3cac54f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3cac54f\">\n    \t\t\t<h3 data-interaction-id=\"554366a\" class=\"e-554366a-a4155c7 e-heading-base\" id=\"1\">O que mudou na busca do Google?<\/h3>\n\t\t\t\t\t<p class=\"e-a60f996-d7d10a4 e-paragraph-base\" data-interaction-id=\"a60f996\">Por d\u00e9cadas, o&nbsp;<strong>google<\/strong> organizava e ajudava a encontrar o que outras pessoas produziam e mandava voc\u00ea at\u00e9 a fonte. Blogs, f\u00f3runs, projetos independentes e comunidades inteiras viviam desse tr\u00e1fego. Nos \u00faltimos anos a gente viu isso mudando e m\u00eas passado, no <strong>google i\/o<\/strong>, a empresa anunciou que o futuro da sua ferramenta de busca <strong>n\u00e3o<\/strong> \u00e9 mais te entregar links. <br>Agora, o que o google prop\u00f5e \u00e9 fazer a busca no seu lugar, selecionar os resultados e te entregar tudo pronto, sem <strong>\u201cfric\u00e7\u00e3o\u201d<\/strong>, com o modo <strong>IA<\/strong> virando o padr\u00e3o da busca. E assim, o google deixa de ser uma ferramenta que voc\u00ea usa, pra se tornar uma ferramenta que <strong>decide<\/strong> por voc\u00ea.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aff809e e-con e-atomic-element e-flexbox-base e-99af3fd \" data-id=\"aff809e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"aff809e\">\n    \t\t\t<h3 data-interaction-id=\"e57c408\" class=\"e-e57c408-827ef55 e-heading-base\" id=\"2\">Ferramenta que ajuda x ferramenta que vicia<\/h3>\n\t\t\t\t\t<h5 data-interaction-id=\"9ac762c\" class=\"e-9ac762c-8e67ce0 e-heading-base\">O papel da fric\u00e7\u00e3o no aprendizado<\/h5>\n\t\t\t\t\t<p class=\"e-f08e9c3-5cc1d75 e-paragraph-base\" data-interaction-id=\"f08e9c3\">Uma ferramenta que te ajuda \u00e9 aquela que <strong>amplifica<\/strong> a sua capacidade e o que voc\u00ea aprende usando ela fica com voc\u00ea, mesmo depois que para de usar. Um aplicativo de mapa, por exemplo, n\u00e3o \u00e9 projetado pra te ensinar a se localizar, ele assume essa tarefa por voc\u00ea. E na maior parte do tempo esse pensamento t\u00e1 certo, ningu\u00e9m quer ter que estudar qual a melhor rota toda vez que sai de casa. <br>S\u00f3 que algumas <strong>\u201cfric\u00e7\u00f5es\u201d<\/strong> s\u00e3o voc\u00ea pensando, aprender um caminho, formular uma pergunta, comparar resultados, decidir \u2013 cada uma dessas coisas \u00e9 um atrito, e \u00e9 nesse atrito que a <strong>habilidade <\/strong>se cria. Quando a gente trata todo esfor\u00e7o como defeito a corrigir, a capacidade que a pessoa deixa de usar \u00e9 transferida pra plataforma e \u00e9 pra esse <strong>caminho<\/strong> que o google t\u00e1 indo.<\/p>\n\t\t\t\t\t<h5 data-interaction-id=\"b385324\" class=\"e-b385324-c43b5d5 e-heading-base\">Por que a depend\u00eancia \u00e9 mais lucrativa<\/h5>\n\t\t\t\t\t<p class=\"e-746576e-b8011fd e-paragraph-base\" data-interaction-id=\"746576e\">Ferramenta que ensina a pessoa a n\u00e3o precisar dela d\u00e1 lucro uma vez s\u00f3, j\u00e1 a que mant\u00e9m a pessoa <strong>dependente<\/strong> dela, d\u00e1 lucro pra sempre. Por isso que remover fric\u00e7\u00e3o \u00e9 um princ\u00edpio de design t\u00e3o conveniente pro capitalismo: depois de um tempo recebendo a informa\u00e7\u00e3o j\u00e1 pronta, voc\u00ea n\u00e3o usa o modo IA do google s\u00f3 porque ele \u00e9 pr\u00e1tico, voc\u00ea usa porque <strong>desaprendeu<\/strong> pesquisar.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6175620 e-con e-atomic-element e-flexbox-base e-6175620-71e0933 \" data-id=\"6175620\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6175620\">\n    \t\t\t<h3 data-interaction-id=\"179bb26\" class=\"e-179bb26-632a37f e-heading-base\" id=\"3\">Quem lucra com a resposta \"neutra\"<\/h3>\n\t\t\t\t\t<p class=\"e-bf9609f-93ec03e e-paragraph-base\" data-interaction-id=\"bf9609f\">A empresa que todo o seu modelo de neg\u00f3cios \u00e9 <strong>baseado<\/strong> em descobrir qual o melhor produto pra me <strong>vender<\/strong> naquele momento, quer que eu acredite, de verdade, que ela vai fazer a busca e trazer o que \u00e9 <strong>melhor<\/strong> pra mim, e n\u00e3o pra quem t\u00e1 querendo me vender alguma coisa? <br>Os links patrocinados no topo dos resultados pelo menos s\u00e3o propaganda expl\u00edcita, tem uma separa\u00e7\u00e3o vis\u00edvel entre o resultado <strong>org\u00e2nico<\/strong> e o<strong> pago<\/strong> que nos permite ignorar os an\u00fancios. Numa resposta gerada por IA, como que diferencia o que apareceu no resultado por <strong>relev\u00e2ncia<\/strong> do que entrou porque algu\u00e9m pagou?<br>O modelo de neg\u00f3cio do google depende de <strong>receita publicit\u00e1ria<\/strong> e isso n\u00e3o muda com a IA, pelo contr\u00e1rio. A pergunta n\u00e3o \u00e9 \u201cse\u201d a propaganda vai entrar na resposta gerada, mas de que forma ela vai ser implementada e com que n\u00edvel de <strong>transpar\u00eancia<\/strong>.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-c691fa2 e-con e-atomic-element e-flexbox-base e-c691fa2-c788de4 \" data-id=\"c691fa2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c691fa2\">\n    \t\t\t<h3 data-interaction-id=\"25ee5d0\" class=\"e-25ee5d0-ba5ab18 e-heading-base\" id=\"4\">Conclus\u00e3o<\/h3>\n\t\t\t\t\t<p class=\"e-4f68493-08acac2 e-paragraph-base\" data-interaction-id=\"4f68493\">\u00c9 \u00f3bvio que o google vai alegar que seus sistemas s\u00e3o <strong>\u201cneutros\u201d<\/strong> e que a relev\u00e2ncia \u00e9 determinada<strong> algoritmicamente<\/strong>. Mas nenhum algoritmo \u00e9 neutro e, quando o objetivo de neg\u00f3cio \u00e9 receita publicit\u00e1ria, o algoritmo inevitavelmente inclui esse vetor mesmo que n\u00e3o apare\u00e7a no c\u00f3digo de forma expl\u00edcita.<br>Esse problema n\u00e3o se resolve com design \u00e9tico nem com boa vontade de quem programa, as ferramentas s\u00e3o <strong>desenhadas<\/strong> assim porque pertencem a quem lucra com a nossa depend\u00eancia delas. Quando a gente mudar quem det\u00e9m os <strong>meios de produ\u00e7\u00e3o<\/strong>, novas formas de construir ferramentas v\u00e3o surgir.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-dcd180a e-flex e-con-boxed e-con e-parent\" data-id=\"dcd180a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5bd9bd4 e-con e-atomic-element e-div-block-base e-8374614-a8c80f6 \" data-id=\"5bd9bd4\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5bd9bd4\">\n    \t\t\t<h3 data-interaction-id=\"d4a6649\" class=\"e-b48322c-ee75ae7 e-heading-base\">Fonte:<strong id=\"e-mtgfpv2o-ca4tmvw\"> <\/strong><a target=\"_self\" href=\"https:\/\/www.tecnologiaeclasse.com.br\/p\/o-fim-da-busca-do-google\" id=\"e-mtgfpv2o-dm1mokj\"><u id=\"e-mtgfpv2o-r9zqy9y\">TeClas - Tecnologia e Classe<\/u><\/a><\/h3>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O fim da busca do Google O que mudou&#8230; Ajuda x Vicio&#8230; Quem lucra&#8230; Conclus\u00e3o Tempo de leitura: 4min O [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[6,5,7],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-sem-categoria","tag-google","tag-ia","tag-pesquisa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O fim da pesquisa do Google - Home<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/g74.ecdd.academy\/?p=84\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O fim da pesquisa do Google - Home\" \/>\n<meta property=\"og:description\" content=\"O fim da busca do Google O que mudou&#8230; 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